The Import Promotion Desk (IPD) - Your partner for sustainable business contacts

Accessing the European Union market requires strong compliance, reliable quality, and trusted buyer relationships.
Unlock what it really takes to access the EU market, and why this expert talk is essential viewing for any SME aiming to export.
In this session, Dorra Zairi from the Import Promotion Desk (IPD) breaks down the realities of entering the EU market and shows how African businesses can position themselves for long-term success. Whether you're new to exporting or looking to scale, the video gives you the clarity and direction you need.

What you’ll gain:
✅ A clear explanation of EU market demands and what makes it so attractive
✅ Practical guidance on meeting strict EU regulations and buyer expectations
✅ Insight into the certifications that open doors to European retailers
✅ A breakdown of how IPD strengthens export readiness and connects SMEs with trusted buyers
✅ Real-world tips on how to turn compliance into a competitive advantage

If you want to understand the pathway to Europe without the confusion this talk lays it out step by step.

Watch the Expert Talk
Catch the full expert talk video here and explore other expert talks from 2025.

We want to give again great appreciation to our speaker for the event, senior expert "Sourcing+Markets" Dorra Zairi from the Import Promotion Desk (IPD).

These Expert Talks are organized by the Business Support Facility for Resilient Agricultural Value Chains (ABF and MOVE/ComCashew). The Joint Action is jointly co-financed by the European Union under the Samoa agreement with OACPS and by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ.